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Is Data Detrimental to Creativity?

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Published by InterConnecta on

Last Night an article caught my my eye with the headline: “Is Data Detrimental to Creativity?” Often the day to day work of marketing has become increasingly focused on gathering, processing and interpreting data to gain insights into consumers, their behavior and the overall market. But, maybe, this is distracting marketers from the creative aspects  Read more

How to Create Visual B2B Social Media Posts

Published by InterConnecta on

With the number of social media posts your audience is forced to scan through rising every day, finding a way to stand out from the crowd should be your top priority. Twitter research has shown tweets with images have 313% more engagement, and photos are the large majority of the content posted to Facebook, making  Read more

The Basics Of CRM, For Dummies

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Published by InterConnecta on

So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

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