growth

Is Data Detrimental to Creativity?

e573b64a47182abd7baa712bf45b1c24

Published by InterConnecta on

Last Night an article caught my my eye with the headline: “Is Data Detrimental to Creativity?” Often the day to day work of marketing has become increasingly focused on gathering, processing and interpreting data to gain insights into consumers, their behavior and the overall market. But, maybe, this is distracting marketers from the creative aspects  Read more

Buying a Company Just for Lead Generation

4_lead_generation_opportunities_youre_probably_ignoring

Published by InterConnecta on

  Two years ago Vonage bought Vocalocity for $130 million to expand into VoIP for businesses. When talking to the founders of Vocalocity several years prior to the exit, I learned that their primary driver of growth in the early years was helping third-party VoIP lead generation sites get better at generating leads, which in turn resulted in  Read more

X
CRM
PRM