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Salesforce and Google Partner to Connect Sales, Marketing and More for Business

Published by InterConnecta on

  One of the most important features of today’s collaborative workforce is access. And when two of the largest companies in their respective fields form a partnership to address this very point, it highlights its importance. Google (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) have formed a strategic partnership to give their customers a smarter and more collaborative experience in  Read more

Google Analytics 360: What it Means For B2B Marketers

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Published by InterConnecta on

Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

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