entrepreneurs

90% Marketing, 10% Product

Product-Manager-vs-Product-Marketing-Manager

Published by InterConnecta on

Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Bpeace: InterConnecta Sharing Skill and Knowledge

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Published by InterConnecta on

Generating jobs has proven to help prevent the recurrence of violence in some communities. – Why? – Because job creation has a strong multiplier effect that sustains families and boosts local purchasing power, which in turn lifts other businesses, creates even more employment and accelerates the community up the path to prosperity and less violence. Bpeace has  Read more

6 SaaS Product Management Tips

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Published by InterConnecta on

  Product management in a Software-as-a-Service (Saas) startup is one of the most important functions, and one of the most difficult— great product managers are hard to find. While product management is hard, there are a number of great resources online. Start with David Cancel’s blog (former head of product at HubSpot) and go from  Read more

Customer Discovery as Pre-Selling

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Published by InterConnecta on

There’s an old saying that if you want to raise money from investors, go to them asking for advice. There’s a similar element in customer discovery where the more time spent with potential customers to get their input, the more likely they are to buy in the future. Put another way, customer discovery is one of  Read more

Are Bad Phone Numbers Holding Back Sales?

Phone-Call-Scams1

Published by InterConnecta on

In the third annual B2B Marketing Data Benchmark Report from Dun & Bradstreet NetProspex, researchers discovered that “the ability to reach buyers by phone is fundamental to closing the loop between sales and marketing and keeping that relationship as healthy as possible.” However, the data services company determined that marketing databases are filled with inaccurate  Read more

Venture Capitalist Associates and Entrepreneurs

Published by InterConnecta on

  I remember it clearly: we were less than a year into Pardot and a venture capitalist reached out to us asking to talk. Excitedly, we set up a time for the call and waited anxiously for the date. Finally, the day arrived and we talked for 45 minutes only to realize that it wasn’t a good  Read more

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