Email marketing

The all-new Zoho Campaigns is here!

Published by InterConnecta on

The new Zoho Campaigns has been designed to deliver highly customized messages to your subscribers. Email marketing is no longer a simple, one-message-fits-all activity. Today it is a complex exercise which requires understanding your subscribers’ behavior and interests in order to see results. Targeted, relevant, and personalized messages are the way to make every subscriber  Read more

10 Essential Things to Do in January to Beat Your 2016 Sales Goal

new year

Published by InterConnecta on

As we bid farewell to 2015 and usher in 2016, one thing is at the top of salespeople’s minds: “New year, new quota. How am I going to hit it?” Whether you’re going to President’s Club for your performance in 2015 or fell short, everyone’s back at 0% starting January 1st. Take advantage of your  Read more

5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

Published by InterConnecta on

Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more

10 Helpful ways to build a Targeted Email Marketing Strategy

Published by on

By David Vitteri, Sales Analyst at InterConnecta 1. Build an acquisition strategy If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then, determine how to enhance those experiences and drive interactive engagement with new tools and techniques. For example, always optimize acquisition forms for mobile. If a  Read more

X
CRM
PRM