digital

Why B2B Companies need to do more to reap Digital Rewards

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Published by InterConnecta on

B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital,  Read more

Study: Middle Market Companies Lag Behind In Digitization

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Published by InterConnecta on

A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

Marketing Moving Ahead of IT in Software Spend Decision Making

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Published by InterConnecta on

  It used to be the domain of the IT manager, but new research suggests that two thirds of marketing managers are now making the call on purchasing new marketing software. The digital transformation business, Squiz, reveled a study that seems to show that both marketing manager and IT manager agree that the shift in decision  Read more

Bridgeline Digital Partners With New York-Based Solveda

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Published by InterConnecta on

BURLINGTON, Mass., Feb. 24, 2016 (GLOBE NEWSWIRE) — InterConnecta would like to Congratulate Solveda for its new partnership with Bridgeline Digital, Inc. (BLIN). The Digital Engagement Company™ announced a few weeks ago a new partnership with the New York based, software design and development company.  Solveda

The Magic of Free Stuff in B2B Marketing

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By McKeon Day, Sales Analyst at InterConnecta Let’s face it: Everyone likes free stuff. I have been paying close attention to myself when confronted with digital marketing.   And I have noticed how my attention almost instantly goes to the word free wherever it is placed.  Us as humans love free stuff, no matter if it is a  Read more

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