Digital Marketing

Data Management becoming the norm – but challenges remain

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Published by InterConnecta on

  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

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Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more

3 Surprising Statistics About Sales in 2015

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Sales today looks nothing like it did 50 or even 10 years ago. […] Why so much time spent on the phone, and almost none traveling to prospects’ offices? Where are the trusty Yellow Pages?What the heck is LinkedIn?! There’s no doubt about it — today’s sales reps and marketers are experiencing a revolution. To stay relevant,  Read more

Interconnecta is Featured in LISA Awards for Excellence in Software Solutions

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Garden City, New York – October 8, 2015 – Long Island Software Awards (LISA) is the biggest Technology Event of the year in Long Island. The event honors Long Island Technology executives, the people that run the companies and organizations that make Long Island one of the leaders in Technology. It’s the Long Island Tech  Read more

7 Ideas for More Effective Cold Calling

Call Calling

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    I love cold calling — I really do. It isn’t that I personally love doing it, rather, I love it as a sales technique that is powerful in fast-growing markets with an average ticket value high enough to warrant the effort. Way back in 2001, I personally made many cold calls to web design  Read more

Revenue-Based Financing for Startups

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  After last week’s post on Early SaaS Loans Before Bank Credit Lines, a couple people mentioned Lighter Capital as an alternative lender that does revenue-based financing. The idea is that instead of the normal venture debt model, which is interest plus warrants in the business, revenue-based financing takes a percentage of revenue over a  Read more

3 Reasons Why Marketing Technologists Are Your Next Hire

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  Posted by Sajeel Qureshi on The Huff Post Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services. This means your battles for new leads, sales and business opportunities are going to be won with technology and tech-savvy agency partners.  Read more

Psychology in Digital Marketing

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By McKeon Day, Sales Analyst at InterConnecta   Marketing is very distinct to sales in the fact that it has to do a lot with psychology.   What makes people tick. Have you ever looked at a webpage, and just felt content looking at it? Some companies have it figured out perfectly about what it  Read more

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