Development

90% Marketing, 10% Product

Product-Manager-vs-Product-Marketing-Manager

Published by InterConnecta on

Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Bridgeline Digital Partners With New York-Based Solveda

teamwork_partnership_money_team

Published by InterConnecta on

BURLINGTON, Mass., Feb. 24, 2016 (GLOBE NEWSWIRE) — InterConnecta would like to Congratulate Solveda for its new partnership with Bridgeline Digital, Inc. (BLIN). The Digital Engagement Company™ announced a few weeks ago a new partnership with the New York based, software design and development company.  Solveda

The Future Of APIs Is Here…

Application Programming Interface (APIs) — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come

Published by InterConnecta on

    Application Programming Interface (APIs) — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come. When Intel CEO Brian Krzanich doubled down on the Internet of Things at the company’s annual Developer Forum in August, he emphasized what many of us have  Read more

Labor Efficiency: The Next Great Internet Disruption

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BY: NICK CRONIN Editor’s note: Nick Cronin is a former corporate attorney and now the President and Founder ofExpertBids.com, which is based in Chicago. For more than a decade now, the Internet has done a great job of making things in our day-to-day lives more efficient by easily connecting parties who can have a mutually beneficial  Read more

Marketing is the Next Big Money Sector in Technology

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By Ajay Agarwal, Bain Capital Ventures “By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion  Read more

SAP Email Sheds Light on Cloud Computing Strategy

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By Reuven Cohen An interesting leaked email from a senior SAP executive has been making the rounds today. It was posted last week by Michael Kroker a Journalist & Blogger at WirtschaftsWoche, a German business weekly.  The email was written on May 5th by Lars Dalgaard, an out spoken Founder and former Chief Executive Officer at Successfactors, a company SAP acquired  last year  for $3.4 billion. The email is made all the  Read more

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