Data

Data Management becoming the norm – but challenges remain

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  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

Is Data Detrimental to Creativity?

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Last Night an article caught my my eye with the headline: “Is Data Detrimental to Creativity?” Often the day to day work of marketing has become increasingly focused on gathering, processing and interpreting data to gain insights into consumers, their behavior and the overall market. But, maybe, this is distracting marketers from the creative aspects  Read more

Top 10 Cloud-Based Myths

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Last week we compared a few differences to consider between Cloud based vs On-Premise software solutions. Over the weekend I read an article that predicted cloud storage revenue to grow more than 28% annually to reach $65 billion in 2020.  The driving force behind this growth is the ability for cloud-based solutions to deliver a  Read more

Obama Calls on Tech Industry at SXSW

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AUSTIN — President Obama called on the tech industry Friday to help solve some of Washington’s thorniest problems — from upgrading outdated federal networks to connecting rural classrooms to resolving the national privacy vs. security debate sparked by the current legal battle between Apple and the FBI.

4 Tips for Getting Started With Project Management

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Project management is one tough job. In recent years, organizations have moved away from having one dedicated project manager for every project to a much leaner setup. It’s not uncommon for the lead on a project to wear

What is Driving Business Intelligence and Data Analytics Today?

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As companies compile vast amounts of data, including customers, clients and employees, the need for data analytics is ubiquitous. The most prolific Big Data use cases include enterprise and business needs to obtain well-managed data, process it and deliver the best to customers.

G2 Crowd’s Business Intelligence Tools Review

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  Business Intelligence Products Products shown on the Grid for Business Intelligence have received a minimum of 10 reviews/ratings in data gathered by December 04, 2015. Products are ranked by customer satisfaction (based on user reviews) and market presence

Hot Marketing Trends to Watch in 2016

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There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion. So, for this article, I want to highlight  Read more

The Basics Of CRM, For Dummies

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So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

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