Customer Discovery as Pre-Selling


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There’s an old saying that if you want to raise money from investors, go to them asking for advice. There’s a similar element in customer discovery where the more time spent with potential customers to get their input, the more likely they are to buy in the future. Put another way, customer discovery is one of  Read more

The Basics Of CRM, For Dummies


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So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

Building New Marketplaces

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Like many others, I read the news about Zaarly, reported by TechCrunch’s Rip Empson last weekend, with some degree of shock. Zaarly is a well-funded business with an extremely talented team and ample resources to execute on their original vision, so I cannot understand why they decided to pivot so early in the game. Bo Fishback, co-founder  Read more