Customer Relationship Management

The CRM State of the Union: It’s Time for Empathy with the Customer

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  With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured. Amazon’s purchase of Whole Foods over the summer wasn’t just another notch on its belt. It showcases a trend that is consuming the marketplace. We no longer live in the Age  Read more

3 CRM Trends on the Horizon

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by David Cummings Continuing with yesterday’s post, Will the Next Major CRM Provider Please Stand Up, there are a number of trends on the horizon that will have a major impact on CRM. CRM, or Customer Relationship Management, is such a large market that a number of trends, like social media, have already started changing  Read more

Will the Next Major CRM Player Please Stand Up

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by David Cummings Customer Relationship Management (CRM) has been around for decades. Over the past 10 years, Salesforce.com has risen to prominence as both the largest Software as a Service (SaaS) company in the world and the largest CRM company in the world. Salesforce.com has an incredibly powerful product that is now geared towards the  Read more

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