Customer acquisition

90% Marketing, 10% Product

Product-Manager-vs-Product-Marketing-Manager

Published by InterConnecta on

Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Customer Acquisition is Harder than Product Development

how-to-attact-people-to-your-website

Published by InterConnecta on

  Most entrepreneurs come up with an idea for a product and focus on building a prototype. Only, in the software world, it’s become progressively easier to build a decent product and, as an entrepreneur, it’s fun to iterate on the features. Now, there’s so much “progress” on the product that entrepreneurs continue to focus their  Read more

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