The Importance of CRM Systems in Higher Education

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If you ever wondered what customer relationship management systems are and why should higher education institutions consider purchasing one – this article is for you. Higher education institutions (HEIs) are experiencing vital changes in the way they operate and interact with their ‘customers’, i.e. students, their parents, alumni, employers and staff members. Higher education clients  Read more

The Operating System for Business Makes a Giant Leap With Zoho One

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One Integrated Suite for Sales, Marketing, Customer Support, Accounting, HR, Productivity, Collaboration, and Business Intelligence Applications Zoho today introduced Zoho One, an all-in-one suite of applications to run an entire business—across every function and organizational group. Zoho One includes more than 35 integrated web applications and an equal number of mobile apps—under a single sign-on  Read more

Why Your CRM Should be Fully Integrated?

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Having a good CRM system means it should include all costumer lifecycle, form end to end. It should be the hub of all costumer activity across all platforms and channels: project and inventory management, survey responses, email, telephony, etc. Using  one or more external applications can “bring about a downright tsunami”. Centralizing all the information of  Read more

The Evolution of CRM systems: From Rolodex to Mobile CRM

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CRM has not always existed, there were other methods to keep a relationship between customers and the organization. We are going to look back and review how we end up having a CRM system. The very beginnings At first, pen and paper where the solution. Before the 50´s they kept the information on books, because  Read more

Top 10 Cloud-Based Myths Part II

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We continue our conversation from the past few weeks about Cloud Based Solutions vs. In-House. Last week we talked about Garner’s top 10 most common myths for cloud solutions analyzing the first 5. For Part I Click Here Here are the next 5 Myths: Myth 6: Cloud Is Less Secure Than On-Premises Capabilities Cloud computing is  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

Top 10 Cloud-Based Myths

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Last week we compared a few differences to consider between Cloud based vs On-Premise software solutions. Over the weekend I read an article that predicted cloud storage revenue to grow more than 28% annually to reach $65 billion in 2020.  The driving force behind this growth is the ability for cloud-based solutions to deliver a  Read more

SaaS or On-Premises?

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  The infographic below perfectly illustrates the aspects to consider when determining whether to implement an On-premise or a Cloud SaaS Solution. Both options appear the same on the surface but, like most icy cubes, the real concern is what lies below. On the left hand side we see on-premise solutions, and while the original  Read more

Marketing Moving Ahead of IT in Software Spend Decision Making

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  It used to be the domain of the IT manager, but new research suggests that two thirds of marketing managers are now making the call on purchasing new marketing software. The digital transformation business, Squiz, reveled a study that seems to show that both marketing manager and IT manager agree that the shift in decision  Read more

Bpeace: InterConnecta Sharing Skill and Knowledge

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Generating jobs has proven to help prevent the recurrence of violence in some communities. – Why? – Because job creation has a strong multiplier effect that sustains families and boosts local purchasing power, which in turn lifts other businesses, creates even more employment and accelerates the community up the path to prosperity and less violence. Bpeace has  Read more

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