The Basics Of CRM, For Dummies


Published by InterConnecta on

So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

Are Bad Phone Numbers Holding Back Sales?


Published by InterConnecta on

In the third annual B2B Marketing Data Benchmark Report from Dun & Bradstreet NetProspex, researchers discovered that “the ability to reach buyers by phone is fundamental to closing the loop between sales and marketing and keeping that relationship as healthy as possible.” However, the data services company determined that marketing databases are filled with inaccurate  Read more