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Using Social Media to Transform Your B2B Brand

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There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. Social listening is the process of monitoring social streams for content and comments relative to a specific topic of interest. It is essential to engagement with  Read more

Leaving Effective Voicemails

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Social platforms like Facebook and LinkedIn have redefined “building a relationship.” While social tools can be effective communication tools, sometimes you should just pick up the phone and make a call. There is something different about hearing a real person with a real voice asking for your business that is hard to ignore. The reality,  Read more

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