Google Analytics 360: What it Means For B2B Marketers


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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

The Roles of CMO and CIO

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Steve Mann on the CMO role According to Steve, CMOs “sit at the intersection of creativity and strategy.” Steve says he partners with the CEO to translate his company’s vision into marketing strategies that deliver revenue and customer satisfaction: The CEO’s strategy comes to life in the various strategies and channels the CMO uses to  Read more