The Roles of CMO and CIO

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Steve Mann on the CMO role According to Steve, CMOs “sit at the intersection of creativity and strategy.” Steve says he partners with the CEO to translate his company’s vision into marketing strategies that deliver revenue and customer satisfaction: The CEO’s strategy comes to life in the various strategies and channels the CMO uses to  Read more

Advice From IBM: Work Together or Become Irrelevant

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Contributor:  Mark Fidelman  – Few skilled positions, if any, are further apart than the CMO and CIO. The former is known for being creative and extroverted, the latter technical and introverted.  Yet an IBM 2012 State of Marketing Survey concluded that this unlikely couple must learn to work together or their organization risks becoming less competitive. In  Read more

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