Fishing for B2B success: How to use AdWords to “land a big one”

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Many businesses are looking for the big catch by AdWords but as in fishing, is better to catch small fishes rather than no fishes at all. The key in AdWords isn’t the money invest in it, is the keywords you choose to invest your money. Jacob Baadsgaard, in Search Engine Line, listed 4 tips to land  Read more

Why B2B Companies need to do more to reap Digital Rewards

Digital-dollar-Sign

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B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital,  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

MarTech: News from the Conference Tradeshow

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MarTech is an annual international conference for professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. MarTech offers a cross-pollinating experience that transcends the traditional boundaries between marketing and IT, and encourages creative collaboration across the organization. Here is a round-up of headlines from the 2016  Read more

New Product Categories Require Salespeople

salespeople-clipart-cutcaster-photo-100126151-Business-People-Sales-Team-and-Profit-Growth-Graph-Chart

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  While it’s awesome to read about companies like Atlassian getting to $100 million in revenue with no salespeople, the reality is that almost all B2B tech startups require salespeople. Why is that? Well, 9 out of 10 timesit’s a new product category and new product categories, by their very definition, don’t have an existing base  Read more

Automation: The Easier Way to Resolve Exceptions

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  In most businesses, the high volume of data exchange between trading partners can only be monitored through an automated system. That’s why automated validation and exception handling in B2B middleware is so important. It makes it possible to monitor exceptions – not just data exceptions – but also communications, file and database access, and  Read more

Are Bad Phone Numbers Holding Back Sales?

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In the third annual B2B Marketing Data Benchmark Report from Dun & Bradstreet NetProspex, researchers discovered that “the ability to reach buyers by phone is fundamental to closing the loop between sales and marketing and keeping that relationship as healthy as possible.” However, the data services company determined that marketing databases are filled with inaccurate  Read more

5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

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Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more

The Magic of Free Stuff in B2B Marketing

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By McKeon Day, Sales Analyst at InterConnecta Let’s face it: Everyone likes free stuff. I have been paying close attention to myself when confronted with digital marketing.   And I have noticed how my attention almost instantly goes to the word free wherever it is placed.  Us as humans love free stuff, no matter if it is a  Read more

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