B2B Sales

Contrasting Gartner’s CRM Predictions

CRM way of life web header_0

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  In 2013, Gartner published a report forecasting various enterprise software markets. The report predicted an increase in the CRM market from $20.6B to $36.5 B worldwide, leading all enterprise software categories in

Interconnecta is Featured in LISA Awards for Excellence in Software Solutions

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Garden City, New York – October 8, 2015 – Long Island Software Awards (LISA) is the biggest Technology Event of the year in Long Island. The event honors Long Island Technology executives, the people that run the companies and organizations that make Long Island one of the leaders in Technology. It’s the Long Island Tech  Read more

How Much Does a Single Cold Call Cost?

Cold Calling

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    Cold calling is one of those things that many people think is dead but is actually thriving in the B2B world. Now, there’s an entire industry built up about the Sales Development Rep and the Predictable Revenue methodology. One popular question that comes up is “how much does a cold call cost?” Let’s take  Read more

Effective B2B Marketing

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You’ve probably heard the saying, “No one wants a drill, they want a hole in the wall.” The idea behind this quote is that what customers say they want – a drill – is just a means to the end; namely, a hole in the wall. Unfortunately, this is only part of the story. If  Read more

The Next Advance In Sales: The Product Qualified Lead (PQL)

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Posted BY:  Tomasz Tunguz  ~ Many of the SaaS companies I work with are buzzing about a new concept: product qualified leads (PQL). It’s typical to see outbound sales teams create new leads by cold-calling – think Glengarry. And marketing also qualifies leads (MQL) using online advertising, branding, content, email and other channels. But the  Read more

Holiday Marketing: ‘Tis the Season for B2B Lead Generation

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  The holiday season is officially upon us and while some marketers may not exactly consider it the ripest time of the year to launch a full-blown B2B lead generation campaign, some believe it unwise slowing down your online marketing momentum – just because everything else is. B2B marketers can actually take advantage of last-minute holiday lead generation opportunities in  Read more

15 Phrases To Help Engage Better With People

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Business is changing. The experts sure seem to think so. Every day, some new article hypes a brave new world of egalitarian openness and collaboration. That might be true if you work for yourself. For the rest of us, it’s still a winner-take-all, command-and-control world. Always has been, always will be. The experts may own  Read more

How Lead Nurturing Leads to More Customers

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Lead nurturing is an important success factor for all businesses of all sizes.  If your company uses limited marketing funds on lead attainment or production, you must obtain the return of that investment by converting a higher percentage of those leads into revenue. Also Read: 6 important steps to website content development success If you are obtaining  Read more

4 Cold Calling Mistakes That Will Waste Your Sales Leads

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By:  Melissa Cober  ~ Purchasing a list of targeted sales leads is a great way to identify potential customers for your business, but what is the next step after you have already purchased that list? If your mailing list includes verified phone numbers, a common response is to have your sales representatives begin cold calling that list.  Read more