automation

Convert social chatter into actionable leads

Published by InterConnecta on

  Customers these days can come from anywhere. According to a survey by DemandWave, social media is one of the better lead generation channels,accounting for about 55% of the business involved. Many potential customers navigate to an organization’s page on platforms like Facebook, Twitter, and Google+. While there, customers tag the business in posts, like their pages,and share posts where the business is mentioned. Because social media makes it easy for potential customers and  Read more

What’s in Your Sales Stack?

stack-sales-v2

Published by InterConnecta on

SMB teams are finally able to leverage the same level of technology as large enterprise sized company’s. Amazing Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable. These focused apps are leveling the playing field between the enterprise sales engines and the little startup, and unlike your traditional sales  Read more

90% Marketing, 10% Product

Product-Manager-vs-Product-Marketing-Manager

Published by InterConnecta on

Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Automation: The Easier Way to Resolve Exceptions

integration

Published by InterConnecta on

  In most businesses, the high volume of data exchange between trading partners can only be monitored through an automated system. That’s why automated validation and exception handling in B2B middleware is so important. It makes it possible to monitor exceptions – not just data exceptions – but also communications, file and database access, and  Read more

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