analysis

Study: Middle Market Companies Lag Behind In Digitization

files

Published by InterConnecta on

A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

Is Data Detrimental to Creativity?

e573b64a47182abd7baa712bf45b1c24

Published by InterConnecta on

Last Night an article caught my my eye with the headline: “Is Data Detrimental to Creativity?” Often the day to day work of marketing has become increasingly focused on gathering, processing and interpreting data to gain insights into consumers, their behavior and the overall market. But, maybe, this is distracting marketers from the creative aspects  Read more

G2 Crowd’s Business Intelligence Tools Review

zoho reports

Published by InterConnecta on

  Business Intelligence Products Products shown on the Grid for Business Intelligence have received a minimum of 10 reviews/ratings in data gathered by December 04, 2015. Products are ranked by customer satisfaction (based on user reviews) and market presence

Changing Goal Targets Midway Through the Quarter

Published by InterConnecta on

Several years ago, in the early days, I remember us putting down a company-wide sales goal for the quarter that proved to be much too ambitious. With most of the quarter done, and it clear we weren’t going to hit our goal, I changed the goal target to one we would hit and explained we  Read more

X
CRM
PRM