Advertising

High Praise For Peanut Butter Marketers

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By:   Brieanne Gerritsen  ~ I opened a new jar of peanut butter last week and I relished the experience. I always enjoy when I’m the first person to pull the foil paper back to reveal the smooth top to the peanut butter. Then I stick the knife in and carve out a scoop of the  Read more

Marketing is the Next Big Money Sector in Technology

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By Ajay Agarwal, Bain Capital Ventures “By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion  Read more

Cisco Will No Longer Invest In Cius Tablets

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By Chris Mellor Cisco is pulling back from its Cius tablet computer and all but abandoning it. OJ Winge, the SVP of TelePresence Technology at Cisco, has blogged that the Android-powered Cius is heading towards the exit because employees of its business customers are bringing their own, consumer-style, devices to the office; iPad tablets and the like. He  Read more

Lead Generation Technology is a Game Changer

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Posted by Vince Koehler on Sun, May 20, 2012 Lead Generation is a top priority for CEO’s, Marketing Leaders and Sales Leaders. Why?  Lead Generation is a game changer with a significant contribution to the bottom line.  Unfortunately many companies have an extreme focus on the technology portion of LeadGen — often over-emphasizing or completely neglecting  Read more

Calculating Lifetime Value

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By Jason Caldwell One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify  Read more

What’s Hot in CRM Applications, 2012

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Serving the salesforce is a mantra and mindset that resonates through the best companies I’ve ever worked with and for. That priority alone can help galvanize companies who are adrift in multiple, conflicting agendas, strategies and projects.  Uniting around that goal – serving sales and getting them what they need to excel – can turn  Read more

Effective Digital Branding Measurement Requires a Mix of Metrics

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As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.

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