Acquisition Strategy

SAP Email Sheds Light on Cloud Computing Strategy

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By Reuven Cohen An interesting leaked email from a senior SAP executive has been making the rounds today. It was posted last week by Michael Kroker a Journalist & Blogger at WirtschaftsWoche, a German business weekly.  The email was written on May 5th by Lars Dalgaard, an out spoken Founder and former Chief Executive Officer at Successfactors, a company SAP acquired  last year  for $3.4 billion. The email is made all the  Read more

Calculating Lifetime Value

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By Jason Caldwell One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify  Read more