InterConnecta Blog

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Calculating Lifetime Value

May 10, 2012

By Jason Caldwell One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify  Read more

5 Tips for Killer Sales Pitches

May 10, 2012

Last night I had the opportunity to hear three startups give their pitch to a room full of angel investors. Each one did a good job, but for different reasons. The angel investors and VCs in the room were attentive and asked solid questions. Towards the end of the night, the real test happened when  Read more

To Increase Revenue Stop Selling

May 3, 2012

Creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation without selling. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone who desires to fulfill my needs or solve my  Read more

What a 9-Year-Old Can Teach You About Selling

May 3, 2012

If you want your conversations to have a real impact, you need to simplify your message. I recently read a study that confirmed my suspicion that most people don’t remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week  Read more