InterConnecta Blog

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Cisco Will No Longer Invest In Cius Tablets

May 29, 2012

By Chris Mellor Cisco is pulling back from its Cius tablet computer and all but abandoning it. OJ Winge, the SVP of TelePresence Technology at Cisco, has blogged that the Android-powered Cius is heading towards the exit because employees of its business customers are bringing their own, consumer-style, devices to the office; iPad tablets and the like. He  Read more

Lead Generation Technology is a Game Changer

May 24, 2012

Posted by Vince Koehler on Sun, May 20, 2012 Lead Generation is a top priority for CEO’s, Marketing Leaders and Sales Leaders. Why?  Lead Generation is a game changer with a significant contribution to the bottom line.  Unfortunately many companies have an extreme focus on the technology portion of LeadGen — often over-emphasizing or completely neglecting  Read more

SAP Email Sheds Light on Cloud Computing Strategy

May 23, 2012

By Reuven Cohen An interesting leaked email from a senior SAP executive has been making the rounds today. It was posted last week by Michael Kroker a Journalist & Blogger at WirtschaftsWoche, a German business weekly.  The email was written on May 5th by Lars Dalgaard, an out spoken Founder and former Chief Executive Officer at Successfactors, a company SAP acquired  last year  for $3.4 billion. The email is made all the  Read more

Calculating Lifetime Value

May 10, 2012

By Jason Caldwell One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify  Read more