InterConnecta Blog

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90% Marketing, 10% Product

April 19, 2016

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Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more


Data Management becoming the norm – but challenges remain

April 15, 2016

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  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more


Managing Change – and Transition – in an Organization

April 12, 2016

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About a month ago, we announced the partnership of one of our long time clients, Solveda with the digital engagement company Bridgeline Digital, Inc. (BLIN). Although this is an exciting time for everyone the complexity and bureaucracy involved in an organizational transition can be overwhelming. With this in mind, I read an article over the weekend  Read more


Modern BANT Sales Qualification

April 7, 2016

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If you’ve worked in Sales in the past then you’ve heard of the BANT criteria as a way to qualify prospects. BANT (budget, authority, need, timeline) has been around for decades and many sales professionals like it for its logic and as a great starting point in the absence of a more specific methodology (most sales people  Read more


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