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The CRM State of the Union: It’s Time for Empathy with the Customer

October 26, 2017

  With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured. Amazon’s purchase of Whole Foods over the summer wasn’t just another notch on its belt. It showcases a trend that is consuming the marketplace. We no longer live in the Age  Read more

Announcing Zoho Sprints – Ship your best products with agile planning and tracking

October 25, 2017

  Over the last ten years, businesses from every industry, including those that build software, have been using Zoho Projects to successfully manage their work. When we looked at the agile methodology, we saw that the planning, tracking, and reporting was quite nuanced and specialized. Clearly, we needed to build a dedicated tool to accommodate this. So we went back  Read more

Optimize B2B Ad Spend with Salesforce Lead Analytics for Facebook

October 17, 2017

  B2B marketing is in the middle of a massive shift, driven by customers who are searching for products across numerous digital channels and are engaging with companies only when they’re ready to buy. In this new reality, Facebook has become an influential B2B digital advertising channel, playing a crucial role in driving both brand  Read more