InterConnecta Blog

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Mapping Out the Sales Stages

November 9, 2016

Mapping out the sales stages is much more important than the search for a repeatable customer acquisition model and the search for product/market fit.  Now, the sales process should start with a discovery call, here’s an example of the stages in a sales process: Discovery Demo Trial Negotiation Won / Lost There’s a balance with having the stages  Read more


The Evolution of CRM systems: From Rolodex to Mobile CRM

October 31, 2016

CRM has not always existed, there were other methods to keep a relationship between customers and the organization. We are going to look back and review how we end up having a CRM system. The very beginnings At first, pen and paper where the solution. Before the 50´s they kept the information on books, because  Read more


Measuring marketing effectiveness with a Business Intelligence tool

October 24, 2016

Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the  Read more


Fishing for B2B success: How to use AdWords to “land a big one”

October 24, 2016

Many businesses are looking for the big catch by AdWords but as in fishing, is better to catch small fishes rather than no fishes at all. The key in AdWords isn’t the money invest in it, is the keywords you choose to invest your money. Jacob Baadsgaard, in Search Engine Line, listed 4 tips to land  Read more


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