4 Outbound Metrics for 2013 You Should Know
By David Vitteri, Sales Analyst at InterConnecta
2013 is almost over and InterConnecta brings you 4 quick important outbound metrics from this ending year:
1) Year over year, the state of Outbound Prospecting has improved dramatically – up 35%.
2) Prospects are picking up the phone! Reach Rate is now up 36% from 2012 lows.
3) Calling the C-suite? YOU SHOULD BE! Year-over-year, CxO reach rate is up 40%.
4) Outbound Index ‘bull’ & ‘bear’ technologies. Bull: Sales & Marketing. Bear: ERP/CRM.
These facts show that Outbound Campaigns have been successful for 2013 and will keep going up for the 2014.
InterConnecta loves inbound leads, but outbound campaigns – combined with good targeting, a compelling reason to call and value for the recipient – are still the most effective way to drive pipeline velocity and volume.