Email Marketing: A Small Business Guide
Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts on email campaigns. A study from email marketing provider iContact revealed that small and midsize businesses are now dedicating the largest share of their marketing budgets to email campaigns.
Whether it’s to share company news, highlight products and services, or entice consumers with promotions, businesses are finding a wide variety of uses for email marketing.
They’re also seeing a lot of benefits in its use. Email marketing campaigns are cost-effective and easy to create, and offer plenty of opportunities to see if they are making an impression on recipients.
Businesses that are new to email marketing should know that there are both services and software that will help them create professional campaigns and track their results so they can gauge the effectiveness of their messaging.
To help small businesses, Business News Daily has created a complete guide to email marketing that features its pros and cons, popular strategies, how much it costs, the services that will help them with the process and advice from others who are finding success with it.
What is email marketing?
Email marketing is essentially the online version of direct mail. Instead of sending fliers and coupons to a customer’s home, email marketing can send those same items digitally to a customer’s inbox. However, whereas the impact of direct-mail marketing can be difficult to track, email marketing gives businesses the chance to see exactly who is opening their mail and who is actually using and reading what’s sent out.
As with other forms of marketing, businesses owners can use email marketing in a variety of ways, from building brand loyalty and finding new customers to encouraging customer loyalty and repeat business. Because there are many different strategies and ways for email marketing to be used, every type of business — business-to-business or business-to-consumer — can find a way to include it in their overall marketing plan.
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