The 5 Less Popular Ads of Super Bowl XLIX
We’ve covered the good Super Bowl ads. Now, let’s jump straight to the ugly.
There are always duds on the game, some more notable than others. And true to form, many of Sunday’s spots did not disappoint in being totally disappointing. Below, we’ll recap our five least favorite ads. But first let’s mention a few that were perilously close to the bottom five.
Discover Card’s ad with a screaming goat was lazily formulaic to the point of being cynical. Game of War created yet another spot that somehow made Kate Upton seem totally lifeless. The GoDaddy ad—a replacement for last week’s doomed puppy spot—just didn’t connect. Lexus had a truly terrible night, with both of its ads flopping badly. Sprint was completely uninspired—again with a screaming goat. And Victoria’s Secret delivered exactly what you’d expect from Victoria’s Secret, on a night when you expect a lot more.
And now, here are the bottom five. Do you agree?
5 – Nissan “With Dad”
This isn’t a terrible ad. It makes the list because, in 90 seconds, it aimed so high and failed to get there. (In that sense, it’s maybe a bigger fumble than some more modest ads.) The message was nice, but I found the storytelling confusing—it lacked a dramatic turning point, and the ending was lackluster.
4 – WeatherTech “America at Work”
You get called unpatriotic for not liking this ad, but this is just totally bland creative. It felt really out of the place on the big stage.
3 – Heroes Charge “Big Game TV Commercial”
A waste of 15 seconds. At the least the Game of War ad tried to entertain the viewer. (Of the three mobile games to advertise, only Clash of Clans, with Liam Neeson, got it right.)
2 – Jublia “Tackle It”
We interrupt this Super Bowl for a commercial about toenail fungus, featuring a grating voiceover and cut-rate animation of a foot playing football (get it?). The product may cause itching, swelling, burning, stinging, blisters and pain. The ad can, too.
1 – Nationwide “Make Safe Happen”
A well-made ad, beautiful even, with an important message—but a terrible party guest. Nationwide is defending the spot, but it will go down in history as one of the bigger commercial fails ever on the game.