InterConnecta Blog

Category: Technology

The Evolution of CRM systems: From Rolodex to Mobile CRM

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CRM has not always existed, there were other methods to keep a relationship between customers and the organization. We are going to look back and review how we end up having a CRM system. The very beginnings At first, pen and paper where the solution. Before the 50´s they kept the information on books, because  Read more

This Is How Social Media (Really) Works in the Trenches

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Instagram has been growing very fast, this past June there were 500 million active users and it will keep going. In between likes and followings, there are a lot of famous accounts that had increased the number of people following them, but how they made it possible? Daniel Dipiazza, is a good example. He has posted some  Read more

Data Management becoming the norm – but challenges remain

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  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

Study: Middle Market Companies Lag Behind In Digitization

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A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

Top 10 Cloud-Based Myths Part II

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We continue our conversation from the past few weeks about Cloud Based Solutions vs. In-House. Last week we talked about Garner’s top 10 most common myths for cloud solutions analyzing the first 5. For Part I Click Here Here are the next 5 Myths: Myth 6: Cloud Is Less Secure Than On-Premises Capabilities Cloud computing is  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

MarTech: News from the Conference Tradeshow

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MarTech is an annual international conference for professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. MarTech offers a cross-pollinating experience that transcends the traditional boundaries between marketing and IT, and encourages creative collaboration across the organization. Here is a round-up of headlines from the 2016  Read more

Top 10 Cloud-Based Myths

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Last week we compared a few differences to consider between Cloud based vs On-Premise software solutions. Over the weekend I read an article that predicted cloud storage revenue to grow more than 28% annually to reach $65 billion in 2020.  The driving force behind this growth is the ability for cloud-based solutions to deliver a  Read more

SaaS or On-Premises?

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  The infographic below perfectly illustrates the aspects to consider when determining whether to implement an On-premise or a Cloud SaaS Solution. Both options appear the same on the surface but, like most icy cubes, the real concern is what lies below. On the left hand side we see on-premise solutions, and while the original  Read more

Marketing Moving Ahead of IT in Software Spend Decision Making

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  It used to be the domain of the IT manager, but new research suggests that two thirds of marketing managers are now making the call on purchasing new marketing software. The digital transformation business, Squiz, reveled a study that seems to show that both marketing manager and IT manager agree that the shift in decision  Read more

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