InterConnecta Blog

Category: Marketing

Let’s Talk About ‘Growth Hacking’

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  “Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from having things really take off. If you could just find  Read more

Convert social chatter into actionable leads

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  Customers these days can come from anywhere. According to a survey by DemandWave, social media is one of the better lead generation channels,accounting for about 55% of the business involved. Many potential customers navigate to an organization’s page on platforms like Facebook, Twitter, and Google+. While there, customers tag the business in posts, like their pages,and share posts where the business is mentioned. Because social media makes it easy for potential customers and  Read more

Optimize B2B Ad Spend with Salesforce Lead Analytics for Facebook

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  B2B marketing is in the middle of a massive shift, driven by customers who are searching for products across numerous digital channels and are engaging with companies only when they’re ready to buy. In this new reality, Facebook has become an influential B2B digital advertising channel, playing a crucial role in driving both brand  Read more

The Importance of CRM Systems in Higher Education

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If you ever wondered what customer relationship management systems are and why should higher education institutions consider purchasing one – this article is for you. Higher education institutions (HEIs) are experiencing vital changes in the way they operate and interact with their ‘customers’, i.e. students, their parents, alumni, employers and staff members. Higher education clients  Read more

Why Your CRM Should be Fully Integrated?

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Having a good CRM system means it should include all costumer lifecycle, form end to end. It should be the hub of all costumer activity across all platforms and channels: project and inventory management, survey responses, email, telephony, etc. Using  one or more external applications can “bring about a downright tsunami”. Centralizing all the information of  Read more

What’s in Your Sales Stack?

stack-sales-v2

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SMB teams are finally able to leverage the same level of technology as large enterprise sized company’s. Amazing Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable. These focused apps are leveling the playing field between the enterprise sales engines and the little startup, and unlike your traditional sales  Read more

Measuring marketing effectiveness with a Business Intelligence tool

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Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the  Read more

Fishing for B2B success: How to use AdWords to “land a big one”

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Many businesses are looking for the big catch by AdWords but as in fishing, is better to catch small fishes rather than no fishes at all. The key in AdWords isn’t the money invest in it, is the keywords you choose to invest your money. Jacob Baadsgaard, in Search Engine Line, listed 4 tips to land  Read more

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