InterConnecta Blog

Category: Marketing

Why Your CRM Should be Fully Integrated?

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Having a good CRM system means it should include all costumer lifecycle, form end to end. It should be the hub of all costumer activity across all platforms and channels: project and inventory management, survey responses, email, telephony, etc. Using  one or more external applications can “bring about a downright tsunami”. Centralizing all the information of  Read more

What’s in Your Sales Stack?

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SMB teams are finally able to leverage the same level of technology as large enterprise sized company’s. Amazing Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable. These focused apps are leveling the playing field between the enterprise sales engines and the little startup, and unlike your traditional sales  Read more

Measuring marketing effectiveness with a Business Intelligence tool

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Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the  Read more

Fishing for B2B success: How to use AdWords to “land a big one”

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Many businesses are looking for the big catch by AdWords but as in fishing, is better to catch small fishes rather than no fishes at all. The key in AdWords isn’t the money invest in it, is the keywords you choose to invest your money. Jacob Baadsgaard, in Search Engine Line, listed 4 tips to land  Read more

This Is How Social Media (Really) Works in the Trenches

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Instagram has been growing very fast, this past June there were 500 million active users and it will keep going. In between likes and followings, there are a lot of famous accounts that had increased the number of people following them, but how they made it possible? Daniel Dipiazza, is a good example. He has posted some  Read more

Why B2B Companies need to do more to reap Digital Rewards

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B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital,  Read more

90% Marketing, 10% Product

Product-Manager-vs-Product-Marketing-Manager

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Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Is Data Detrimental to Creativity?

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Last Night an article caught my my eye with the headline: “Is Data Detrimental to Creativity?” Often the day to day work of marketing has become increasingly focused on gathering, processing and interpreting data to gain insights into consumers, their behavior and the overall market. But, maybe, this is distracting marketers from the creative aspects  Read more

Top 10 Cloud-Based Myths Part II

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We continue our conversation from the past few weeks about Cloud Based Solutions vs. In-House. Last week we talked about Garner’s top 10 most common myths for cloud solutions analyzing the first 5. For Part I Click Here Here are the next 5 Myths: Myth 6: Cloud Is Less Secure Than On-Premises Capabilities Cloud computing is  Read more

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