InterConnecta Blog

Category: Business Intelligence

Mapping Out the Sales Stages

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Mapping out the sales stages is much more important than the search for a repeatable customer acquisition model and the search for product/market fit.  Now, the sales process should start with a discovery call, here’s an example of the stages in a sales process: Discovery Demo Trial Negotiation Won / Lost There’s a balance with having the stages  Read more

Measuring marketing effectiveness with a Business Intelligence tool

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Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the  Read more

Data Management becoming the norm – but challenges remain

Quality-Support-Group-Business-Management-C

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  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

What is Driving Business Intelligence and Data Analytics Today?

inteligence

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As companies compile vast amounts of data, including customers, clients and employees, the need for data analytics is ubiquitous. The most prolific Big Data use cases include enterprise and business needs to obtain well-managed data, process it and deliver the best to customers.

G2 Crowd’s Business Intelligence Tools Review

zoho reports

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  Business Intelligence Products Products shown on the Grid for Business Intelligence have received a minimum of 10 reviews/ratings in data gathered by December 04, 2015. Products are ranked by customer satisfaction (based on user reviews) and market presence

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