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Mapping out the sales stages is much more important than the search for a repeatable customer acquisition model and the search for product/market fit. Now, the sales process should start with a discovery call, here’s an example of the stages in a sales process: Discovery Demo Trial Negotiation Won / Lost There’s a balance with having the stages Read more
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Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the Read more
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As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama, Read more
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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,” Read more
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As companies compile vast amounts of data, including customers, clients and employees, the need for data analytics is ubiquitous. The most prolific Big Data use cases include enterprise and business needs to obtain well-managed data, process it and deliver the best to customers.
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